One thought on “Hitting them in the bottom line.”

  1. I posted about this yesterday, before Heinz cravenly capitulated. At that point, when the story was simply that the ASA had received 200 complaints, it felt like cause for a bit of eye-rolling. But, by their actions, Heinz have made it a bigger issue than they imagine. They could have brushed off the spurious and idiotic complaints, and the world would have gone about its business. Instead, they’ve given these cretins a veneer of credibility and shown, in the process, that their gay customers and employees don’t matter. Cowardice and short-sightedness abound at Heinz HQ.

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