OkCupid is a dating site.
It organises matches based around self-selecting data. So you’re given a bunch of questions to answer.
What do I think of such-and-such? How important is the answer a potential partner gives to that question to whether I might date them? And so on and so forth.
I know one couple who met and got married via it. No names, no pack drill, but if they want to out themselves in the comments you know who you are.
So far, so lovely.
But as well as matching people by this data, they analyse it. And that’s some pretty funky shit.
OkTrends, which is their irregular blog about Stuff, can give you useful information about things like how the camera that your photo was taken on can improve your attractiveness.
Science. In sexy action.