As I mentioned recently, I wrote to Heinz to complain about them pulling an ad with two men kissing.
They wrote back to me today with the following:
Thank you for your recent email regarding the Heinz UK commercial for Deli Mayo. Consumer feedback is very important to us and we appreciate the opportunity to respond.
Heinz pulled the ad in the UK because our consumer research showed that the ad failed in its attempt to be humorous and offended people on all sides.
Heinz apologises for its misplaced attempt at humour and we accept that this ad was not in accordance with our long-standing corporate policy of respecting everyone’s rights and values.
Again, our sincere apology to anyone who felt offended. We appreciate you taking time to contact us to express your opinion and allowing us to address this issue.”
So, what you’re saying, you useless fucks, is that you haven’t even read my email because you’ve sent me a stock response for people who were offended by the ad.
I WASN’T OFFENDED BY THE ADVERT.
I WAS OFFENDED BY YOUR USELESS, COWARDLY ACTION IN PULLING IT.
And then your marketeers fuck it up further with this.
I’m really quite appalled by your idiocy.