Tag: branding

  • And sometimes it’s not too hard to decipher the code at all

    As you may have heard, SciFi have recently taken the decision to rebrand as SyFy. Why? Well, the word SciFi (or scifi, or sci-fi) has been around since Forry Ackerman invented it in the 50s. (Most serious SF buffs don’t like the term, considering it a bit gee-whizz, and prefer, well, SF instead.) And as […]